Usability Consultancy & Information Architecture

FutureDream staff have worked in the New Media and IT industries since 1995, designing or building interfaces for many clients, from start-ups to Blue Chips to public sector.

Our specialities are information architecture and user experience: that is, to structure a site in a logical, ordered fashion to make it as logical and intuitive to navigate as possible, and working on the structure of each page to give the best experience possible to the user.

We've all visited web sites which are hard to use - where the structure of the site doesn't appear to make any sense, where navigation is confusing and/or uses jargon, where a form or content on a page is poorly laid-out or too long to scan, where the same information is requested several times, where it isn't clear where you are, where you can go or what you can do...

At FutureDream, we do our utmost not to design sites like that. Having worked on scores of web sites since 1995, we know what works and what doesn't.

We follow User-Centred Design (UCD) methodology for projects. Of course the business or company which commissions a web site design/redesign has a set of requirements and criteria they want to meet: after all they are spending the money. But what is often overlooked are the needs of the people who are expected to use the web site. The best projects are those which successfully synthesise the needs of the business stakeholder with the needs of the user.

Read more in the BP intranet project case study